Appfigures or Ertori: app intelligence, or your own small portfolio
Appfigures has been around since 2009 and covers more stores than any tool here: the App Store, Google Play, Mac App Store, Amazon, Windows, Steam and more, plus Stripe, Firebase, ad networks and ad spend. It adds ASO keyword tracking, competitor data, a unified reviews report with replies and translation, and its own MCP server, CLI and agent toolkit.
Pick Appfigures if: Developers and studios who need ASO and keyword tracking, competitor data, ad revenue and ad spend, or review replies from one place, and who are fine paying for the tier that includes them.
- App stores
- AppfiguresApp Store, Google Play, Mac App Store, Amazon, Windows, Steam and othersErtoriApp Store (iOS and Mac) and Google Play
- Websites and web analytics
- AppfiguresNo web analytics integrations listed (as of Oct 2026)ErtoriGA4, Search Console, Cloudflare, Plausible, Umami, Fathom, PostHog, Vercel
- Payments and ads
- AppfiguresStripe, plus AdMob, AppLovin, Unity, ironSource and other ad networksErtoriStripe, Lemon Squeezy, Paddle, RevenueCat; no ad networks
- Reviews
- AppfiguresUnified reviews report with replies, templates, translation and alertsErtoriOne feed with site and D1 feedback; read-only, no replies
- ASO, keywords, competitors
- AppfiguresYes, from the Monitor plan upErtoriNot offered
- AI and MCP
- AppfiguresOfficial MCP server, CLI and agent toolkitErtoriClaude connector covering apps and sites (Pro)
- Free plan
- AppfiguresStarter: 5 connected appsErtori2 projects with every source
- Focus
- AppfiguresApp industry: analytics, ASO and market intelligenceErtoriOne indie's own small apps and sites
- Price
- AppfiguresStarter free (5 apps). Connect $9.99/month. Monitor $44.99/month ($35.99 billed annually). Higher tiers from $149.99 to $1,399.99/month; Market Intelligence from $499.ErtoriFree: 2 projects with every source. Pro: $5/month for unlimited projects and the Claude connector.
| Appfigures | Ertori | |
|---|---|---|
| App stores | App Store, Google Play, Mac App Store, Amazon, Windows, Steam and others | App Store (iOS and Mac) and Google Play |
| Websites and web analytics | No web analytics integrations listed (as of Oct 2026) | GA4, Search Console, Cloudflare, Plausible, Umami, Fathom, PostHog, Vercel |
| Payments and ads | Stripe, plus AdMob, AppLovin, Unity, ironSource and other ad networks | Stripe, Lemon Squeezy, Paddle, RevenueCat; no ad networks |
| Reviews | Unified reviews report with replies, templates, translation and alerts | One feed with site and D1 feedback; read-only, no replies |
| ASO, keywords, competitors | Yes, from the Monitor plan up | Not offered |
| AI and MCP | Official MCP server, CLI and agent toolkit | Claude connector covering apps and sites (Pro) |
| Free plan | Starter: 5 connected apps | 2 projects with every source |
| Focus | App industry: analytics, ASO and market intelligence | One indie's own small apps and sites |
| Price | Starter free (5 apps). Connect $9.99/month. Monitor $44.99/month ($35.99 billed annually). Higher tiers from $149.99 to $1,399.99/month; Market Intelligence from $499. | Free: 2 projects with every source. Pro: $5/month for unlimited projects and the Claude connector. |
Appfigures details checked on 2026-10-20 at appfigures.com. Corrections welcome: hello@ertori.com.
Why indies switch
- Your apps come with websites, and you want their traffic, Search Console clicks and Stripe or Paddle revenue in the same row.
- You don't need ASO or competitor data, and one price of $5 a month is easier than picking a tier.
- You want one Claude connector for apps and sites together. Appfigures' MCP server is broader for app market data; Ertori's covers your own portfolio.