Databox or Ertori: a BI platform, or a dashboard for your apps
Databox is a general KPI dashboard platform with 108 one-click integrations, including GA4, Search Console, Stripe, PayPal, Google Play, HubSpot, Shopify, ad networks, SQL warehouses and Sheets. It has mature dashboards, an AI analyst called Genie, and its own MCP server on the Analyst plan and up.
Pick Databox if: Marketing and RevOps teams and agencies that report on many business tools, need several users and shared dashboards, and have the budget for per-source pricing.
- Integrations
- Databox108 one-click integrations, plus custom and API sources on paid plansErtori16 sources picked for indie apps and sites
- App Store Connect
- DataboxNo integration visible in its directory (as of Oct 2026)ErtoriDownloads, page views, impressions, proceeds and reviews
- Google Play
- DataboxYesErtoriYes
- Privacy-first analytics (Plausible, Fathom, Umami)
- DataboxUnclearErtoriPlausible, Fathom, Umami, PostHog, Vercel, Cloudflare
- Reviews and feedback
- DataboxNot designed around app reviewsErtoriApp Store, Google Play, D1 and website feedback in one feed
- AI and MCP
- DataboxGenie AI analyst; MCP server on Analyst and up; uses AI creditsErtoriClaude connector on Pro
- Free plan
- Databox1 user, 3 data sources, 1 dashboard, daily syncErtori2 projects with every source
- Users
- DataboxTeam plans with 3 to 10 usersErtoriOne person per account
- Pricing model
- DataboxBy data sources and usersErtoriBy number of projects
- Price
- DataboxFree (3 sources). Analyst $89/month ($71 billed annually). Team Core $249/month ($199 annually). Team Scale $399/month. Agency from $99/month.ErtoriFree: 2 projects with every source. Pro: $5/month for unlimited projects and the Claude connector.
| Databox | Ertori | |
|---|---|---|
| Integrations | 108 one-click integrations, plus custom and API sources on paid plans | 16 sources picked for indie apps and sites |
| App Store Connect | No integration visible in its directory (as of Oct 2026) | Downloads, page views, impressions, proceeds and reviews |
| Google Play | Yes | Yes |
| Privacy-first analytics (Plausible, Fathom, Umami) | Unclear | Plausible, Fathom, Umami, PostHog, Vercel, Cloudflare |
| Reviews and feedback | Not designed around app reviews | App Store, Google Play, D1 and website feedback in one feed |
| AI and MCP | Genie AI analyst; MCP server on Analyst and up; uses AI credits | Claude connector on Pro |
| Free plan | 1 user, 3 data sources, 1 dashboard, daily sync | 2 projects with every source |
| Users | Team plans with 3 to 10 users | One person per account |
| Pricing model | By data sources and users | By number of projects |
| Price | Free (3 sources). Analyst $89/month ($71 billed annually). Team Core $249/month ($199 annually). Team Scale $399/month. Agency from $99/month. | Free: 2 projects with every source. Pro: $5/month for unlimited projects and the Claude connector. |
Databox details checked on 2026-10-20 at databox.com. Corrections welcome: hello@ertori.com.
Why indies switch
- You have iOS apps: Ertori reads App Store Connect directly, including reviews.
- You're one person with a handful of products, and $5 a month with every source beats paying per data source.
- You want app and store reviews next to the numbers. If you report to a team or clients across marketing tools, Databox does that far better.